Lunchables

MTWO helped Lunchables to successfully execute their partnership with MLB and their event in August of 2022 at the Field of Dreams in Iowa.

The Challenge

Lunchables was facing various challenges in executing their partnership with MLB and their event in August of 2022 at the Field of Dreams in Iowa.

They needed to staff, manage and produce their on-site presence in order to ensure a successful execution of their partnership and event.

They required experienced professionals with a strong background in event management, staffing and production services.

The Solution

MTWO was able to provide Lunchables with a comprehensive event management solution to address their challenges. We leveraged their extensive experience in event management, staffing and support services to provide Lunchables with a full range of on-site services for their event.

Event Management

MTWO was responsible for the overall event management for Lunchables' event in August of 2022 at the Field of Dreams in Iowa. The agency created a detailed event plan that included all aspects of the event, from logistics to on-site activations. They also coordinated with third parties, including MLB, to ensure a seamless and successful execution of the event.

Staffing Services

MTWO provided Lunchables with experienced professionals who were responsible for staffing and managing their on-site presence at the event.

We carefully selected and trained the staff, who were responsible for managing and executing all on-site activations, such as games, giveaways, and photo opportunities. We also provided security and crowd control services to ensure the safety of all attendees.

Support Services

MTWO provided Lunchables with a range of support services to ensure a successful event execution. We provided logistical support, including transportation and accommodations for staff and equipment. We also provided production support for all on-site activations, including set up, breakdown and logistics and transportation of all Lunchables’ assets.

The Results

As a result of MTWO's event management, staffing, and support services, Lunchables was able to achieve the following results:

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Successful execution of the partnership with MLB: The partnership with MLB was executed seamlessly and without any issues, providing a valuable opportunity for Lunchables to promote their brand and engage with their target audience.
Increased brand awareness: Lunchables was able to increase their brand awareness among their target audience through various on-site activations, such as games, giveaways, and photo opportunities.
Improved engagement: The on-site activations provided by MTWO were able to generate high levels of engagement among attendees, resulting in positive feedback and sentiment towards Lunchables.

“It’s great to work with a team that thinks outside of the box when representing our brands. They have always pitched us great ideas, and we love their drive for creating and managing campaigns. They are great to communicate with and go above and beyond to make our team happy! It is rare to find a good group of individuals like this to work with.”

Dustin Stratton

Trade Activation Manager, Anheuser Busch

Conclusion

MTWO's comprehensive event management, staffing, and support services helped Lunchables to successfully execute their partnership with MLB and their event in August of 2022 at the Field of Dreams in Iowa. By providing experienced professionals and high-quality services, we were able to ensure a seamless and successful execution of the event, resulting in increased brand awareness and improved engagement for Lunchables.

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