Chicago West Central Association

West Central Association (WCA) is a non-profit organization that aims to improve the quality of life in the West Loop neighborhood of Chicago. The organization provides services such as security, marketing, and events management to local businesses and residents.

The Challenge

WCA wanted to organize a community block party to celebrate West Madison Row, a development that brought several new businesses and residential units to the area. However, the event had to be organized on a tight budget and within a limited timeline. WCA hired MTWO to help them plan, execute, and staff the event.

The Solution

MTWO's first step was to analyze the target audience and the objectives of the event. They positioned West Madison Row Fest as a family-friendly event that would appeal to both residents and visitors. MTWO developed a social media strategy to create buzz around the event and encourage attendance.

Strategy

MTWO started by conducting a thorough analysis of the target audience and the objectives of the event. The agency decided to position West Madison Row Fest as a family-friendly event that would appeal to both residents and visitors. MTWO also developed a social media strategy to create buzz around the event and encourage attendance.

Execution

MTWO worked closely with WCA to finalize the logistics of the event, including the venue, layout, permits, and equipment rentals. The agency also managed the talent booking process, which included several local musicians and performers. MTWO provided on-site event management and staffing to ensure that the event ran smoothly.

The Results

West Madison Row Fest was a huge success, with over 3,000 attendees and positive feedback from both WCA and the community. The event generated significant media coverage and social media engagement, exceeding the client's expectations. MTWO's strategic approach and efficient execution helped WCA achieve its goal of promoting the West Loop neighborhood and its new developments.

Move The World Operations & STRENGTH IN THE CITY provides a lens to communities that is much needed at the forefront of community focused events. They have a passion to create with intention and we saw that first hand at our inaugural Madison Row Fest, A community block party. They took everything off our hands and executed our first block party sucessfully.

Carla Agostinelli

Dir. of Development & Community Partnership, West Central Association

Conclusion

By working with MTWO, WCA was able to overcome the challenges of organizing a community block party within a tight timeline and limited budget. The success of West Madison Row Fest demonstrates the importance of strategic planning and execution in creating memorable and engaging events. MTWO's expertise and experience in event management helped WCA achieve its goal of promoting the West Loop neighborhood and fostering a sense of community among its residents and visitors.

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