West Central Association (WCA) is a non-profit organization that aims to improve the quality of life in the West Loop neighborhood of Chicago. The organization provides services such as security, marketing, and events management to local businesses and residents.
MTWO's first step was to analyze the target audience and the objectives of the event. They positioned West Madison Row Fest as a family-friendly event that would appeal to both residents and visitors. MTWO developed a social media strategy to create buzz around the event and encourage attendance.
West Madison Row Fest was a huge success, with over 3,000 attendees and positive feedback from both WCA and the community. The event generated significant media coverage and social media engagement, exceeding the client's expectations. MTWO's strategic approach and efficient execution helped WCA achieve its goal of promoting the West Loop neighborhood and its new developments.
By working with MTWO, WCA was able to overcome the challenges of organizing a community block party within a tight timeline and limited budget. The success of West Madison Row Fest demonstrates the importance of strategic planning and execution in creating memorable and engaging events. MTWO's expertise and experience in event management helped WCA achieve its goal of promoting the West Loop neighborhood and fostering a sense of community among its residents and visitors.
Get in touch with us to discuss how our event and experiential marketing services can help your brand stand out.