AMC Walking Dead

Move The World Operations has partnered with AMC Walking Dead for over 10 years, providing staffing and management services for their events and movie premieres,

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The Challenge

The challenge for Move The World Operations was to manage and execute the immersive experiences that would engage and excite fans of AMC Walking Dead at events. The agency had to work closely with the client to understand their brand and audience and manage and execute the experiences that would resonate with them.

The Solution

Move The World Operations leveraged their expertise in events and experiential marketing to support in creating unique and engaging experiences for AMC Walking Dead fans. For example, at San Diego Comic-Con, we staffed and managed a zombie-themed activation that allowed fans to experience the show in a more immersive way.

The activations throughout the year included a zombie obstacle course, a photo booth, digital experience  where fans could take pictures with their favorite characters, and a scavenger hunt that took fans around the convention center.

At the premieres of the Walking Dead films, Move The World Operations casted staff tocreate flash mob experiences to promote the show and create a little scare inthe city of New York and LA.

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The Results

The partnership between AMC Walking Dead and Move The World Operations has been a huge success. The experiences created by the agency have helped to strengthen the relationship between the brand and its fans, leading to increased engagement and loyalty. The immersive experiences have also generated buzz andmedia coverage for the events, leading to increased exposure and brand awareness.
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“It’s great to work with a team that thinks outside of the box when representing our brands. They have always pitched us great ideas, and we love their drive for creating and managing campaigns. They are great to communicate with and go above and beyond to make our team happy! It is rare to find a good group of individuals like this to work with.”
Dustin Stratton
Trade Activation Manager, Anheuser Busch

Conclusion

Move The World Operations leveraged their expertise in events and experiential marketing to support in creating unique and engaging experiences for AMC Walking Dead fans. For example, at San Diego Comic-Con, we staffed and managed a zombie-themed activation that allowed fans to experience the show in a more immersive way.

The activations throughout the year included a zombie obstacle course, a photo booth, digital experience  where fans could take pictures with their favorite characters, and a scavenger hunt that took fans around the convention center.

AMC Conclusion

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